Fix & Flip
At a glance
Fix and Flip is the simplest residential real estate strategy on paper and the easiest one to lose money on in practice. Buy distressed, rehab fast, sell to a retail buyer, repeat. The math is one equation. The execution is twenty things that can each go wrong, any one of which can erase a 20% projected margin.
This is how an institutional operator underwrites a Fix & Flip — not the influencer version.
The math, stripped down
Maximum Allowable Offer (MAO) is the disciplined Fix & Flip formula. It anchors every other decision:
MAO = (ARV × 0.70) − rehab budget − holding costs − closing costs both sides − wholesale fee if any
The 0.70 multiplier (the “70% rule”) is the institutional buffer that absorbs the things that will go wrong: rehab overrun, days-on-market drift, comp slippage, and market-cycle risk. Operators who pay above the 70% line are running closer to break-even than their spreadsheet says.
The capital stack
- Acquisition: 80–90% hard money loan-to-cost (LTC), 10–20% operator equity. Hard money typically 9–13% interest-only with 1–3 points origination.
- Rehab: 100% of the rehab budget held in escrow by the lender and released in 3–5 draws as work completes.
- Carry reserve: 4–6 months of interest, insurance, and property tax sitting in cash. Always.
- Total operator cash: typically 25–35% of all-in project cost.
The timeline
- Weeks 1–4: close, mobilize, demo, permits filed.
- Weeks 5–16: rough trades (electric, plumbing, HVAC), framing changes, drywall, paint.
- Weeks 17–20: finishes — flooring, cabinets, counters, tile, fixtures.
- Weeks 21–24: stage, list, accept offer.
- Weeks 25–32: buyer due diligence, appraisal, close.
Every month past month 6 typically erases roughly $3,000–$5,000 in interest carry on a $400k loan. Timeline slippage is the largest source of unmodeled loss in Fix & Flip.
The five most common failure modes
- 1. ARV overshoot. Comps look strong but were renovated to a higher tier than the subject. Plan for the median comp tier the subject will actually deliver, not the top-end comp.
- 2. Rehab budget anchored to the optimistic estimate. Add a 10–15% contingency line, every time. Foundation and electric/plumbing rough surprises are the usual culprits.
- 3. Timeline anchored to vendor promises. Permit timelines, supplier delays, and inspection failures stretch the project by 30–60 days more often than they don't.
- 4. Hard-money carry erosion. A 3-month slip adds roughly $12,000–$20,000 of carry to a typical project. Underwrite at a 9-month hold even if you plan for 6.
- 5. Single-buyer exit dependency. A finish package that pleases one buyer profile and no others is fragile. Aim for a finish tier that clears at least three plausible buyer profiles in the comp pool.
When Fix & Flip is the right path
- Market median days-on-market is under 60 days.
- Comp set is dense — five or more renovated comps within 0.5 miles, last 90 days, within 10% of subject square footage.
- The subject's natural buyer pool is retail end-user (not investor).
- Operator has access to reliable contractors within an hour of the property — remote management on a 6-month flip is a project-management headache that erodes margin.
When to switch strategies
Several deals look like a Fix & Flip on first glance but are actually better as a different strategy. Common pivots:
- Lot allows an ADU under local code → see ADU strategy — often produces higher ROI than Fix & Flip on the same parcel.
- Subject is a small SFR on a lot zoned for multi-unit → see Multi-Unit Conversion.
- Market is moving slow (DOM 90+) → switch to BRRRR and earn cash flow during the slow period.
How DealIntel underwrites Fix & Flip
DealIntel runs Fix & Flip as one of six strategies on every deal — automatically, in parallel — with confidence-weighted ARV, full hard-money cost-of-capital math, a +30 day timeline stress test on carry, and a Kill List flag for comp thinness, market liquidity, and structural unknowns. The platform shows Fix & Flip side-by-side with BRRRR, ADU, Addition, Multi-Unit, and Ground-Up so the operator picks the strategy with the best risk-adjusted ROI for the specific property — not the strategy they came in defaulting to.
Related reading: ARV, hard money loans, comparable sales, how to calculate ARV.
Kill flags for this strategy
- Long days-on-market (90+ median DOM)
- Thin or non-parity comp set
- Hard-money carry exceeding 30% of projected profit
- Foundation or structural unknowns
Any high-severity flag on a deal triggers a review or a Pass verdict before the strategy is recommended.
Frequently asked questions
What is the 70% rule in fix and flip?
The 70% rule is a discipline that caps the maximum allowable offer at 70% of After Repair Value (ARV) minus rehab budget, holding costs, and closing costs on both sides. The 30% buffer absorbs rehab overruns, timeline slippage, comp slippage, and market-cycle risk. Operators who pay above the 70% line are running closer to break-even than their spreadsheet says.
How long does a typical fix and flip take?
A disciplined fix and flip runs 4 to 9 months from close to sale: 1 month for mobilization and demo, 3 months for rehab, 1 month for staging and listing, and 2 months for buyer due diligence and close. Institutional underwriters budget for 9 months even if the plan is 6 — every extra month adds roughly $3,000–$5,000 in hard-money carry on a $400k loan.
What is Maximum Allowable Offer (MAO)?
MAO = (ARV × 0.70) − rehab budget − holding costs − closing costs both sides − wholesale fee if any. It is the disciplined Fix & Flip formula that anchors every other decision. Going above MAO erodes the safety buffer that absorbs unmodeled costs.
How much capital does a fix and flip require?
Typical operator cash equity is 25–35% of total project cost. The remainder is 80–90% hard money loan-to-cost (LTC) for acquisition, 100% of the rehab budget held in escrow by the lender, and a 4–6 month carry reserve in cash. On a $400k all-in project, expect to commit $100k–$140k of your own capital.
When does fix and flip lose to other strategies?
Fix & Flip loses to ADU when the lot supports an accessory unit under local code — the ADU often produces higher ROI per dollar. It loses to Multi-Unit Conversion on small SFRs zoned R2+. And it loses to BRRRR in markets with 90+ day median days-on-market — better to lease and earn cash flow than carry hard money through a slow exit. DealIntel evaluates all six strategies in parallel to surface the best path per property.
Compare to other strategies
- BRRRRThe institutional BRRRR underwriting playbook — five-step capital recycle, DSCR refinance math, rate-shock stress testing, and the failure modes that turn a BRRRR pencil into a trapped-equity rental.
- ADUADU (Accessory Dwelling Unit) investment strategy — zoning eligibility, construction cost ranges, value-add calculation, and how an ADU can produce higher ROI than Fix & Flip on the same parcel.
- AdditionWhen adding square footage to a single-family home outperforms a Fix & Flip — the math, the permit gates, the cost-per-square-foot benchmarks, and the failure modes that turn an addition into a budget overrun.
- Multi-Unit ConversionConverting a single-family home into 2–4 separate rental units — when local zoning permits, the structural retrofit cost, separate metering, refinance mechanics, and the failure modes that derail multi-unit conversions.
- Ground-Up DevelopmentWhen a tear-down outperforms a renovation — the math, the construction loan structure, soft-cost trap, entitlement timeline, and the failure modes that turn ground-up real estate into a multi-year capital sink.